Rebranding of Fallen Giants

"Rising Stronger, Shining Brighter"
The Commerce Association of St. Francis Sales PU College will be organizing the activity "Rebranding of Fallen Giants" on 17th September 2025 at 10:00 AM. The program is designed to enhance students' strategic thinking, creativity, communication, and marketing skills by challenging them to analyze, reimagine, and pitch revival strategies for once- successful but now-declined brands.

Presence of Dignitaries
The event will be graced by the distinguished presence of: Principal : Rev. Fr. Staney I. Rodrigues
HOD : Commerce: Mrs. Clerina Joyce Dsouza

Organizers: Mr. Murali, Mr. Abey Abraham, Mr. Anthony Swamy, Mr. Biju, and Mr. Jagadeesh
Judges
The competition will be evaluated by an esteemed panel of judges:
• Mrs. Kajal Seshadri - Arts Department
• Mrs. Malathi Rao - English Department

Participation
Commerce students of both I PUC and II PUC will enthusiastically participate. I PUC present 7 teams with 4 members each, and II PUC present 6 teams with 4 members each. This ensures equal involvement from all. Students will showcase presentations, analyses, and innovative strategies to revive fallen giants such as Ambassador Car r, Black Berry, Jet airway, Etc.

Highlights of the Event
1. Creative logos, taglines, and rebranding strategies will be presented.
2. Students will suggest innovative marketing campaigns and new market segments.
3. The activity will encourage teamwork, leadership, and problem-solving skills.

Expected Outcome
The judges will assess the practicality, originality, and presentation skills of the students. The event aims to nurture entrepreneurial spirit and creativity among commerce students.